Rising from the Ashes - The Legend of a Car Rice Cooker's Comeback

2008: Collapse and Rebirth in the Storm

The global financial tsunami hit hard, and the design company the founder Diana Chen had painstakingly built couldn't survive. Overnight, years of effort came to nothing. But there was no time for despair - in early 2009, Diana Chen gritted her teeth and took a position as operations director at another company, determined to learn how to survive.

2009: A Chance Encounter, A Turning Point

One day, a colleague placed a mini household rice cooker on Diana Chen's desk. "Can such a small pot really cook good rice?" Out of curiosity, Diana Chen tried it and was amazed - convenience and deliciousness could coexist! With keen business acumen, she immediately took action: She posted product photos online, and unexpectedly secured 500 orders within just two months!

2010: Explosive Growth from 0 to 2,000 Units/Month

Market response far exceeded expectations. Within six months, monthly sales exceeded 2,000 units, and a year later, skyrocketed to 10,000 units/month. But OEM production meant being at others' mercy for quality, delivery, and costs. "If we're going to do this, we'll make our own products!" In 2011, she resolutely built her own factory to take control of her destiny.

2012: Birth of a Legend - The 1.6L Car Rice Cooker Debuts

After countless tests, revisions, and optimizations, in 2012 the company launched its first independently developed 1.6L mini car rice cooker. Compact yet powerful, it could cook steadily even on bumpy roads, instantly becoming a market sensation. Thirteen years later, it remains an industry benchmark, with cumulative sales exceeding one million units - the "mobile kitchen essential" for countless road-trippers.

2013-Present: From Hit Product to Brand Leader

This iconic product established the company's foothold, allowing expansion into car air fryers, multi-cookers and more. But no matter how products evolve, the original commitment to "obsessing over quality and hon