[Business Story: Boiling from Despair - A Legend of the Counterattack of a Car Rice Cooker]

2008: Collapse and Rebirth in the Storm
The financial tsunami swept the world, and Diana Chen's painstaking design company was not spared. Overnight, years of hard work came to nothing. But she had no time to be depressed - in early 2009, she gritted her teeth and joined a company as an operations director, just to learn how to survive.

2009: An accidental encounter, a turning point in fate
One day, a colleague put a miniature household rice cooker on Diana Chen's desk. "Can such a small pot cook rice well?" Out of curiosity, she was shocked after trying it - it turned out that convenience and deliciousness can be achieved at the same time. Her keen business sense made her take action immediately: she posted the product pictures on the Internet, and unexpectedly, she won 500 orders in just 2 months!

2010: From 0 to 2,000 units/month
The market response far exceeded expectations, with monthly sales exceeding 2,000 units within half a year, and soaring to 10,000 units/month a year later. But the OEM model is ultimately subject to others, and the quality, delivery time, and cost cannot be fully controlled. "If you want to do it, make your own products!" In 2011, Diana Chen resolutely built a factory and was determined to control her destiny. This is how Arier was born!

2012: The birth of a legend - the 1.6L car rice cooker came out of nowhere
After countless tests, overturns, and optimizations, in 2012, Arier's first self-developed 1.6L mini car rice cooker was launched. It is small in size but powerful, and can still cook stably on bumpy roads. Once it was launched, it exploded the market. 13 years later, it is still the industry benchmark, with cumulative sales of over one million units, becoming a "mobile kitchen artifact" for countless car owners on long-distance trips.

2013-Present: From explosive products to brands, from survival to leadership
With this classic product, Arier has gained a firm foothold and gradually expanded to categories such as car air fryers and multi-function cooking pots. But no matter how the products are upgraded, the original intention of "sticking to quality and operating with integrity" has never changed. Today, the company has a 5,000 square meter modern factory and its products are exported overseas, but the boss still personally inspects the production line - "The financial crisis taught me that only the ultimate products can survive any economic cycle."